The Bcg Matrix - 1694 Words

BCG Matrix Opportunity - Threat Analysis Submitted to: Professor Clyde By : Parth Mithani Roll No. 60 F.Y.M.M.S. Alkesh Dinesh Modi Institute for Financial amp; Management Studies. 1) The BCG Matrix The BCG / Growth-Share matrix is a model developed by the Boston Consultancy Group in the early 1970’s. It is a well known tool for a marketing manager. It is based on the observation that a company’s business units can be classified into four main categories based on combinations of market growth and market share, hence the name growth-share matrix. Market growth represents the industry attractive attractiveness, and market share stands for competitive advantage. This helps the marketing manager allocate resources and is used as an†¦show more content†¦* A business with a low market share can be profitable too. To understand this concept more clearly, lets study the BCG Matrix on Nestle: Market Growth Market Share Low High High Low Stars: Cash Cows: Problem Children: Dogs: Nescafe Cerelac Milo Maggi Sauce Kit Kat Bar One Nestle Milk Maggi Noodles Nestea Milkybar Crunch Munch i. Product: Nescafe Position: Star Reasons for present positioning: * Nescafe is one of the leading coffee brands in the Indian market. * It has find a dominance which is unparalleled by any other brand in the country. * Not only does it have a high market share but it growth rate is also significantly high. * The name Nescafe has become generic with coffee. ii. Product: Maggi Noodles Position: Cash Cow Reasons for present positioning: * It is surprising to note that Maggi Noodles, which has found more households of consumption in India that any other country in the world and has become the first preference of Indian children in terms of instant food, is only a cash cow and not a star. * The reason essentially lies in the fact that though Maggi Noodles has a significantly high market share in the Noodles market in India, the market growth * Rate of Noodle consumption is not very high. * Though the number of repeat purchasers is high in case of Maggi, the rate of increase among the new purchasers is not too high. iii. Product: MiloShow MoreRelatedBcg Matrix ( Bcg ) Matrix1409 Words   |  6 Pages(BCG) Matrix. This type of matrix is used to recognize how a company is surviving in different markets. â€Å"The BCG Matrix graphically depicts differences among divisions in terms of relative market share position and industry growth rate† (Jones p. 177). (See Appendix D for and example BCG Matrix). Under Armour has two areas that are a major star for the company. Stars, represent the organizations best opportunities for growth. According to Williams (2015) Under Armour is continuing to seeRead MoreBcg Matrix1487 Words   |  6 PagesWhat is BCG matrix? The BCG matrix is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1968 to help corporations with analyzing their business units or product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis. Analysis of market performance by firms using its principles has called its usefulness into question, and it has been removed from some majorRead MoreBcg Matrix944 Words   |  4 PagesInternational Marketing – 3rd Assignment Portfolio Analysis Region 4 (Italy) June 2011 1 Portfolio Analysis – The BCG Matrix The BCG Matrix is a market growth-market share matrix developed by the Boston Consulting Group, which is used to support strategic decisions in order to optimize a business portfolio with regard to new, old, innovative or established products and/or strategic business units (SBU). Its underlying theories are the experience curve as well as the product life cycle. HavingRead MoreMatrix And Analysis : Bcg Matrix1361 Words   |  6 PagesBCG Matrix Business Unit Matrix and Analysis This matrix chart seeks to help companies analyze their individual business units or product lines to determine how to allocate internal resources. This matrix is used most frequently in brand marketing, product management, and strategic management within an organization. The matrix divides each product or business unit into four different categories based on a combined analysis of market growth and market share (Rothaermel, 2015; Ioana, Mirea, BalescuRead MoreGoogles Bcg Matrix1027 Words   |  5 Pagesappliance, mobile search, cloud computing and internet advertising. This article is divided as two parts---first part is to analyze Google’s businesses by using BCG matrix. [1] Then, another part is useful recommendations on how Google can formulate corresponding strategies to capture and sustain competitive advantage in each business. BCG matrix is commonly used to analyze business portfolio by comparing relative ratio of one’s market share to the largest competitor’s in the industry. Google’s searchRead MoreBcg Matrix Critique1958 Words   |  8 PagesMarketing Critique: BCG Matrix Your Name Here Table of Contents Introduction 3 Concept Overview 3 Functional Critique 5 Intellectual Critique 6 Ethical Critique 7 Political Critique 8 Conclusion 8 Bibliography 9 Introduction This paper will attempt to provide a broad critique of the Boston Consulting Group Matrix in light of the ideas of Hackley (2009). In his book Marketing:A Critical Introduction, Hackley presents a framework for analysing marketing models. He suggestsRead MoreBcg Matrix Analysis2570 Words   |  11 PagesBCG Matrix Model BCG Matrix Model The BCG matrix or also called BCG model relates to marketing. The BCG model is a well-known portfolio management tool used in product life cycle theory. BCG matrix is often used to prioritize which products within company product mix get more funding and attention. The BCG matrix model is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970s. The BCG model is based on classification of products (and implicitlyRead MoreBCG matrix Essay4376 Words   |  18 Pagesï » ¿Relevance. Widely used in the practice of strategic choice has received a two-dimensional matrix , developed by the Boston Consulting Group. Therefore, this matrix is ​​a matrix known as Boston Consulting Group or BCG matrix . This matrix allows the company to classify the products in its market share relative to its main competitors and the rate of annual growth in the industry. Matrix enables us to determine which products company occupies a leading position compared to competitors , whatRead MoreEssay on BCG Matrix6769 Words   |  28 Pagesto the process of workers. They have proved it by doubling their output in two years and plan to expand a wider range of fruits and vegetables. The Gascoyne Gold group teaches an important lesson about how doing business. 1.2 INTRODUCTION OF BCG MATRIX First and foremost, most of the business owners and the managers would consider the most important logical strategic direction in order to run their business which are growing. They believe that if the business does not grow over the time passRead MoreGoogles Bcg Matrix1043 Words   |  5 Pagesappliance, mobile search, cloud computing and internet advertising. This article is divided as two parts---first part is to analyze Google’s businesses by using BCG matrix. [1] Then, another part is useful recommendations on how Google can formulate corresponding strategies to capture and sustain competitive advantage in each business. BCG matrix is commonly used to analyze business portfolio by comparing relative ratio of one’s market share to the largest competitor’s in the industry. Google’s search